Social Media in Agriculture

(For ACOM 5308 – Utilizing Online Media in Agricultural Communications)

Debbie Lyons-Blythe is mother, wife and cattle rancher in central Kansas.  “My job is to raise the cattle and kids, “ says Debbie.  With about 250 mama cows, 350 heifers and five kids, that’s a big job!  Debbie and her husband have been married for 22 years and both grew up raising cattle.  Debbie is an online media force with a presence on Twitter, Facebook, and her own blog. She connects with other mothers of all backgrounds while sharing the daily activities of a ranch mom.

Keith Good is an attorney from central Illinois who feeds his Twitter account with updates from the Hill throughout the day.  He also blogs about farm policy. He is a very efficient and effective agricultural communicator who shares the important points of what is happening on the Hill in a way that can be quickly read and understood.

Best Food Facts hosts Facebook and Twitter accounts to share interesting facts about agriculture, links to interviews with experts in various fields, responses to issues within the industry and answers common consumer questions.  They also have a blog.

Beltway Beef is a blogging and social media effort by the policy division of the National Cattlemen’s Beef Association.  The blog keeps readers updated on pertinent legislation and provides the association’s view on such issues.  Some posts are written text while others are audio interviews.  Beltway Beef can be found on Twitter and Facebook.

Dr. Scott Hurd’s Twitter feed features information regarding food safety and reflects his background in education, government and veterinary medicine.  He also features posts from his blog, Hurd Health.

Janeal Yancey is the Mom at the Meat Counter behind her Facebook, Twitter and blog.  She encourages conversations about meat and is a reputable source as a mom with a doctorate in meat science.

Jeff Fowle is active on Twitter, Google+, Quora and through several blogs. What I was most interested in was his Pinterest account.  Nearly 500 people follow his boards, featuring topics of technology, favorite blogs and social media tools.

Chris Chinn is an avid tweeter and blogger. She is a fifth generation family farmer who engages with her followers while sharing information about life on the family farm.

A proud Illinois Farm Girl, Katie Pratt tweets about her adventures as a wife, mother, famer and Ag in the Classroom coordinator.  Katie integrates news, life lessons and personal thoughts and stories into her posts.

Will Gilmer tells the story of agriculture and his family’s dairy farm in Alabama through Twitter, Facebook and a blog.  I enjoy the inside look into the dairy that Will shows his readers.  His Facebook page is often updated with photos of daily activities and special events on the farm.


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