Resume

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QUALIFICATIONS

  • Driven and dedicated Public Relations and Social Media Specialist with diverse experience in communication planning, reputation management, various styles of writing, event planning and market analysis.
  • Strengths in self-starting, problem solving, organization and project management with a passion for service.
  • Strong communicator with exceptional abilities in oral and written communication, relationship-building, as well as presentation and public speaking skills.

EDUCATION

Texas Tech University, Lubbock
Agricultural Communications, M.S.

GPA: 4.0
Course Completion – August 2013, Graduation – December 2013
Thesis: Identifying Information Exchange Patters of Texas Alliance for Water Conservation Producers Using Social Network Analysis

Kansas State University,  Manhattan
Agricultural Communications & Journalism, B.S. in Agriculture

GPA 3.5
Graduation – May 2012
Worked 25+ hours per week to finance education

WORK EXPERIENCE

Department of Agricultural Education & Communications, Texas Tech University
Research Assistant 
August 2012 – present

  • Conduct research for the Texas Alliance for Water Conservation (Texas Water Development Board) project in social network analysis and diffusion of innovation
  • Develop central data workbook for collected information regarding each of the 30 field sites over the eight years of the project
  • What is Social Network Analysis?: Presented to department, guest lecturer for Methods for Technological Change course and TAWC Board of Directors

Houston Livestock Show and Rodeo™
Communications Intern
March 2013

  • Wrote press releases and took photographs featured on official website covering events including: junior market steer championship, RodeoHouston® BP Super Series Championship and art auction

Charleston|Orwig
Reputation Management Intern
June 2012 – August 2012

  • Developed and managed database of food-space influencer contact and specialty information
  • Served as front-line representative and event coordinator for Illinois Soybean Association during mobile tour stops at grocery stores, Chicagoland Speedway, Chicago Lincoln Park and the Heart of Illinois Fair
  • Monitored and compiled news involving clients during pre-crisis and crisis events

Academic Programs, College of Agriculture, Kansas State University
Social Media Specialist
October 2010 – May 2012

  • Educated the public on the family atmosphere, excellence and opportunities within the college through social media campaigns, multiple daily posts and engagement with followers
  • Grew followers of Facebook and Twitter accounts by 300 and 400, respectively, in 10 months
  • Designed and wrote copy for promotional materials including website, palm cards, booklets and flyers
  • Coordinated more than 600 prospective student visits to the college, October 2010 – June 2011

Cargill Meat Solutions
Pork Marketing Intern
June 2011 – August 2011

  • Learned and experienced pork processing practices from piglet to pork chop
  • Educated sales staff on new value cuts and pricing approach by documenting customer trends
  • Analyzed breakfast sausage market and made next-step recommendations for Cargill to enter market with natural pork breakfast sausage product

SKILLS & TRAINING

Proficient in Adobe InDesign, Guidebook, QDA Miner, WordStat, social media platforms and Microsoft Office Suite. Experience in Adobe Photoshop, Adobe Illustrator and Adobe Dreamweaver

LEADERSHIP EXPERIENCE

National FFA Organization
National Collegiate Agriculture Ambassador
August 2011 – June 2012

  • Served as one of 20 national ambassadors, charged with scheduling and presenting 30 hours of agriculturally focused workshops to a variety of groups with diversity in age, background and agricultural understanding
  • Created presentations about topics in agriculture, including ‘Feeding the World’, ‘The Food Dollar’ and to help audience members connect with agriculture emotionally and intellectually

SWIPE Out Hunger, Numana Inc., Kansas State University event
Communications Aide
August 2011 – December 2011

  • Wrote news releases, feature stories, flyer copy and fact sheets for program to raise money to purchase food to be packaged and sent to the starving people in the Horn of Africa
  • Coordinated Orange Leaf Frozen Yogurt Fun Night to raise awareness for campaign
  • Helped raise $15,000 and coordinated 400 student and community member volunteers to package 71,000 meals to be sent to the Horn of Africa

College of Agriculture Student Council, Kansas State University
Telefund Coordinator
May 2010 – February 2011

  • Generated a revenue of over $180,000 for students scholarships through five-night, donor calling fundraiser
  • Managed the involvement of 300 student volunteers across 25 college organizations for fundraising effort

Kansas FFA Association
Vice President
June 2009 – June 2010

  • Connected with 7,600 members through state convention, and conferences for chapter leaders, district officers, and Greenhand FFA members promoting opportunities in FFA and agriculture
  • Developed and presented 40 leadership and agricultural education workshops to students and businesses to challenge them to make an investment in positive growth for themselves and those around them
  • Created and implemented 18,200 Hour Challenge and continued Tons of Tabs state-wide service programs

HONORS & ACTIVITIES

Texas Tech University
Helen DeVitt Jones Graduate Fellowship, Recipient, 2012-2013
Agricultural Education and Communications Graduate Organization, Member, August 2012 – present
National FFA Organization: Collegiate Host to Sponsors, October 2012

Kansas State University
International Collegiate Agricultural Leadership program, Southeast Asia: Participant, June 2012
National Agri-Marketing Association: Video Producer, Speaking Coach, Speaker, August 2008 – May 2012
Student Marketing Competition: 3rd Place Team, April 2011, 2012
Agriculturalist, College of Agriculture publication: Assistant Editor – Writing, August 2011 – December 2011
Agricultural Policy course taught by Dr. Barry Flinchbaugh: Teaching Assistant, August 2011 – December 2011
Nate & Kate Campaign for Student Body President: Volunteer Coordinator, November 2010 – March 2011
National FFA Officer Candidate: Finalist, October 2010
American FFA Degree: Recipient, October 2010
College of Agriculture Ambassadors: Events Coordinator, February 2010 – August 2011
Project PLANTS: Volunteer, Group Leader, January 2010 – May 2010
College of Agriculture Student Council: Student & Faculty Awards, Telefund Fundraiser, May 2009 – May 2011
Kansas State University Women’s Rowing Team: Member, January 2009 – May 2009
Agriculture Future of America: Delegate, November 2008, 2009